Ginger, the founder of Serendipity Beyond Design, is a designer who creates beautiful keepsake invitations for weddings, showers, parties, and celebrations of all kinds.
From her hand drawn illustrations, to her stationery and paper choices – Ginger has the perfect eye for high-end details. These invitations are keepsakes that will excite guests for your upcoming wedding or event.
For the new Serendipity Beyond Design website – our goals were to showcase Ginger’s invitation designs through lifestyle photography and videos. We also wanted to detail all of the steps and the process of working with Serendipity Beyond Design in an elegant way.
I focused on creating layouts that allowed the photography and visuals to shine. Ginger made this easy by taking gorgeous photos of her products, and fun brand photos inside her studio. We utilized a lot of fun videos throughout the website, and large-scale images of her work.
We also had a few technical goals to consider in this project, as important pieces of the process are done through website forms. Ginger and I worked together to put together a new Printed Items Estimate form, which utilizes a ton of calculations and variables to help price multiple pieces of stationary in an order (I am always up for a fun challenge like this!). We also put together forms for intaking client information and wording for invitations, RSVP cards, and more. A goal of this website was to also simplify the process for Ginger, so these forms are a crucial piece of her business.
Lastly, we showcased her work through multiple services pages for Wedding Invitations, Special Event Invitations, Custom Illustration, Map & Travel Poster pages, and more. We also included an “About” page with videos of the studio space, a Testimonials page, and a helpful Resources page that her clients can go to for commonly asked questions or to learn more about different types of stationery, embellishments, or envelopes for their invites.
Overall, this was a fun project to create and Ginger was so fun to collaborate with to bring her visions to life through a new website.
PS — if you’re planning a wedding, absolutely reach out to Ginger for your invitations! You will be blown away by her creativity and designs!