Private Practice Institution Therapy Website

Idaho Institute of Gender and Sex Therapy
Private Practice Institution Website

WEBSITE & BRAND DESIGN 

The Idaho Institute of Gender and Sex Therapy is a group practice offering mental health care at the intersection of identity, sexuality, and relationships. They serve adults, teens, couples, relationships, and individuals seeking gender-affirming and sex-positive care. The team came to me with a clear vision: to create a website that reflects their clinical expertise while also feeling inclusive, approachable, and easy to navigate.

We worked together to structure the website around their core values of authenticity, accessibility, and affirmation. The result is a site that educates, de-stigmatizes, and welcomes clients from all walks of life.

Project Scope
This project began with a deep-dive clarity workshop to understand the practice’s services, voice, and audience needs. From there, we:

• Created a clear sitemap that supports individual, couples, and family therapy offerings alongside specialty services like therapy, couples work, and gender-affirming therapeutic care 
• Wrote warm, inclusive, and clinically sound copy for each page using affirming and welcoming language
• Designed a clean and welcoming WordPress website with clear service categories and straightforward navigation
• Integrated insurance and telehealth information to support ease of access for new clients in both Idaho and Colorado
• Built a robust FAQ section, organized by service type, to anticipate client questions and support informed decisions

Visual Identity
The visual design is modern, grounded, and affirming. With bold serif typography, soothing colors, and clean lines, the site conveys both professionalism and personality. Throughout the pages, we used real-world language and trauma-informed framing to ensure clients feel welcomed and understood before ever reaching out. The result is a website that reflects both the depth and heart of the Idaho Institute team.