Private Practice Therapist Website

Miri Sampson Therapy
Private Practice Therapist Website

WEBSITE & BRAND DESIGN 

Miri Sampson is a deeply attuned therapist whose work centers on human connection, healing relationships, and humor as medicine. She provides individual, family, and sex therapy with a humanistic, client-centered approach grounded in systems thinking. Miri needed a brand and website that would reflect her warmth and authenticity while clearly communicating her services to a wide range of clients.

Our goal was to design an online presence that felt like an extension of her therapy room—welcoming, grounded, and deeply personal. The site was created to resonate with a variety of clients, including teens, couples, and individuals navigating identity, relationships, and healing.

Project Scope

• We began with a brand clarity session to uncover Miri’s core values and voice. Then we:
• Developed a visual identity that reflects her personality and therapeutic presence
• Designed a custom WordPress website that balances professionalism with softness and approachability
• Wrote clear, accessible copy that welcomes diverse clients while explaining services like sex therapy, couples therapy, and family work
• Created content modules that highlight Miri’s philosophy, including humor in healing, client-centered work, and a systems lens
• Designed a robust FAQ section organized by service type to support client understanding and decision-making

Visual Identity
Miri’s brand is colorful, calm, and human. We used earthy pastels, gentle typography, and hand-drawn accents to reflect the creativity and warmth she brings to her work. The overall feel is clean and confident, inviting visitors to feel seen, supported, and safe. Every design element is grounded in the belief that the therapy process can be both deep and joyful.